Who's gonna win it this time...World Cup 2010

The most important factor in guessing who is going to win the world cup, is perhap understanding how bookies operate. Some people will put in statements like, this team will win because it has a lot of good players, the coach is fantastic, home ground advantage, venue advantage, continent advantage, familiarity with the new ball, etc. But rarely people factor in the bookies factor, which to me carries a lot of weight.

What make me think the significance of this factor is the fact that the favorite rarely wins. Another reason is that the business is getting bigger by tens of billions in this coming championship, therefor rather than skills, team work, excellent managers etc, money will be the fulcrum deciding the champion.

Favorites will not win, because if they win, bookies will make less in this once in four years huge opportunity. Remember 2006, Italy was a no hoper! Brazil, Spain, Germany, Argentina, England were the favorites...damn the bookies made tonnes of monies last time.

This time hot favorites again will be Brazil, because the venue is ooutside Europe, Spain as the reigning European champion, England with beacon of hope manager, Italy as always can come from nowhere. Andddddd my favorite is, Argentina.

Remember, bookies make more when the lest expected happens;-)